Terms and Conditions

BEFORE USING THE SERVICES (AS DEFINED BELOW), PLEASE READ THESE TERMS AND CONDITIONS (THESE “TERMS”). THESE TERMS ARE INCORPORATED BY REFERENCE INTO THE ORDER FORM (WHETHER IN PHYSICAL OR ELECTRONIC FORM), MUTUALLY AGREED UPON BY THE ORGANIZATION IDENTIFIED THEREIN (“CUSTOMER”) AND GENUIN, LLC (“GENUIN”), PURSUANT TO WHICH THE CUSTOMER RECEIVES THE RIGHT TO ACCESS AND USE THE SERVICES. THESE TERMS AND THE ORDER FORM TOGETHER FORM A BINDING AGREEMENT BETWEEN CUSTOMER AND GENUIN, EFFECTIVE AS OF THE DATE SPECIFIED ON THE ORDER FORM OR THE FIRST DATE (THE “EFFECTIVE DATE”) CUSTOMER CLICKS “ENROLL” OR THE LIKE, AS APPLICABLE (THIS “AGREEMENT”).

GENUIN RESERVES THE RIGHT, AT ITS SOLE DISCRETION, TO CHANGE OR MODIFY PORTIONS OF THESE TERMS AT ANY TIME. IF GENUIN DOES THIS, IT WILL POST THE CHANGES ON THIS PAGE AND WILL INDICATE AT THE TOP OF THIS PAGE THE DATE THESE TERMS WERE LAST REVISED. GENUIN WILL ALSO NOTIFY CUSTOMER, EITHER THROUGH THE SERVICES USER INTERFACE, IN AN EMAIL NOTIFICATION TO CUSTOMER OR THROUGH OTHER REASONABLE MEANS. ANY SUCH CHANGES WILL BECOME EFFECTIVE NO EARLIER THAN FOURTEEN (14) DAYS AFTER THEY ARE POSTED, EXCEPT THAT CHANGES ADDRESSING NEW FUNCTIONS OF THE SERVICES OR CHANGES MADE FOR LEGAL REASONS WILL BE EFFECTIVE IMMEDIATELY. CUSTOMER’S CONTINUED ABUSE OF THE SERVICE AFTER THE DATE ANY SUCH CHANGES BECOME EFFECTIVE CONSTITUTES ITS ACCEPTANCE OF THE NEW TERMS.

1.	Services. Subject to the terms and conditions of this Agreement, Genuin will provide the SaaS-based services set forth on the Order Form (the “Services”) and hereby grants Customer a non-exclusive right to access and use the Services and any software provided by Genuin in connection with the Services, as applicable, during the Term. Customer is responsible for maintaining the confidentiality of its login, password and account and for all activities that occur under its login or account. Customer understands that Genuin’s performance is dependent in part on Customer’s actions. Accordingly, Customer will cooperate with Genuin in connection with the performance of this Agreement by making available such personnel, information, items and assistance as may be reasonably requested. Customer may not knowingly provide to any person or export or re-export or allow the export or re-export of the Services or any related software or anything related thereto or any direct product thereof in violation of any applicable laws or regulations. Customer shall provide a publicly available privacy policy on its website, which shall include language relevant to the Services, as Genuin may reasonably request.
2.	Payment of Fees. Customer will be required to provide Genuin with information regarding its credit card or other payment instrument. Customer represents and warrants to Genuin that such information is true and that it is authorized to use the payment instrument. Customer will promptly update its account information with any changes (for example, a change in billing address or credit card expiration date) that may occur. Customer will pay Genuin the fees for the Services as set forth in the Order Form (“Fees”), and Customer hereby authorizes Genuin to bill its payment instrument for such Fees. Unpaid Fees are subject to a finance charge of one and one-half percent (1.5%) per month, or the maximum permitted by law, whichever is lower. If Customer disputes any charges it must let Genuin know within sixty (60) days after the date that Genuin charges Customer.
3.	Intellectual Property Rights
	a.	Genuin owns and will retain all right, title and interest in and to the Services (excluding Customer Content) and any related software.
	b.	As between the parties, Customer Content (as defined below) will be owned by Customer. Customer will be solely responsible for the accuracy, quality, integrity and legality of Customer Content. Customer hereby grants to Genuin a non-exclusive, worldwide license to copy, modify (including the right to create derivative works of), display and use Customer Content in connection with performing the Services. “Customer Content” means any material uploaded or supplied to Genuin by Customer, or accessed by Genuin from Customer, in the course of Customer’s receiving or using the Services, including without limitation, Customer’s information relating to actual or prospective customers of Customer, images, videos, text and data. Genuin shall have the right to (a) use the Customer Content to contact and communicate with actual and prospective customers of Customer and (b) collect and analyze data and other information relating to the use and performance of various aspects of the Services and related systems and technologies to improve and enhance the Services (during and after the term of this Agreement) and for other development, diagnostic and corrective purposes in connection with the Services and other Genuin offerings, and for any other manner that is consistent with Genuin’s Privacy Policy, available at genuin.co/legal/privacy.html, as amended from time to time.
4.	Confidentiality; Restrictions. Each party (the “Receiving Party”) understands that the other party (the “Disclosing Party”) has disclosed or may disclose business, technical or financial information relating to the Disclosing Party’s business (hereinafter referred to as “Proprietary Information” of the Disclosing Party). The Receiving Party agrees: (i) to take reasonable precautions to protect such Proprietary Information, and (ii) not to use (except as expressly permitted herein or otherwise to perform its obligations herein) or divulge to any third person any such Proprietary Information. The Disclosing Party agrees that the foregoing shall not apply with respect to any information after five (5) years following the disclosure thereof or any information that the Receiving Party can document (a) is or becomes generally available to the public, or (b) was in its possession or known by it prior to receipt from the Disclosing Party, or (c) was rightfully disclosed to it without restriction by a third party, or (d) was independently developed without use of any Proprietary Information of the Disclosing Party or (e) is required by law. Further, Customer will not, and will not permit any third party to reverse engineer or otherwise attempt to discover the source code or underlying structure or algorithms of the Services or any related software (except to the extent such restrictions are contrary to applicable law), modify or create derivative works based on the Services or such software, or otherwise use the Services or such software outside of the scope permitted under this Agreement.
5.	Term and Termination
	a.	Either party may terminate this Agreement upon written notice to the other party if such other party materially breaches this Agreement (except for Customer’s non-payment of Fees) and does not cure such breach within thirty (30) days after receiving written notice of such breach. Further, Genuin may immediately suspend access to the Services if Customer materially breaches this Agreement (except for Customer’s non-payment of Fees) until such breach is cured. Such a suspension of Services shall not relieve Customer from its obligations to pay all amounts due under this Agreement. Either party may terminate this Agreement, without notice, (i) upon the institution by or against the other party of insolvency, receivership or bankruptcy proceedings, (ii) upon the other party’s making an assignment for the benefit of creditors, or (iii) upon the other party’s dissolution or ceasing to do business.
	b.	If Customer fails to pay any Fees when due and does not cure such non-payment within ten (10) days of receipt of written notice from Genuin, Genuin may suspend access to the Services or terminate this Agreement. Such a suspension of Services shall not relieve Customer from its obligations to pay all amounts due under this Agreement.
	c.	Termination or expiration of this Agreement shall not affect any rights or obligations of the parties, including the payment of amounts due, which have accrued up to the date of such termination or expiration. Upon termination or expiration of this Agreement, the provisions of Sections 2, 3, 4, 5, 6, 7, 8, 9 and 10 shall survive and shall continue in full force and effect in accordance with their terms. Customer further agrees that, upon termination or expiration of this Agreement, Genuin shall have no responsibility for maintaining or returning to Customer any Customer Content or other data regarding Customer.
	d.	UPON TERMINATION BY EITHER PARTY ALL REMAINING BALANCES ARE DUE IMMEDIATELY IN-FULL. IN THE EVENT OF DEFAULT THE CUSTOMER IS RESPONSIBLE FOR COLLECTION COSTS OF 25% OF THE AMOUNT DUE.
6.	Warranties; Disclaimer.
	a.	Genuin represents and warrants that (a) it will perform the Services in a professional and workmanlike manner and (b) the Services will conform in all material respects to the description of the Services set forth in the Order Form.
	b.	In connection with any Customer Data, Customer hereby represents and warrants that (a) any personally identiﬁable information about your end users that you provide to Genuin was, is, and will be collected with the informed consent of such end users, (b) Customer has obtained all necessary rights, releases, and permissions to provide such Customer Data to Genuin, (c) the collection, use, and disclosure of such information by the Customer does not violate any laws or rights of any third party, including without limitation any Intellectual Property Rights, rights of privacy, or rights of publicity, and is not inconsistent with the terms of any applicable privacy policies. Genuin takes no responsibility and assumes no liability for any Customer Data that the Customer or any other User or third party provides, posts, publishes or transmits over the Service. Customer shall be solely responsible for Customer Data and the consequences of using, disclosing, or transmitting it, and Customer agrees that Genuin is only acting as a passive conduit, and (d) the Customer will not use the Services to send or store infringing, obscene, threatening, libelous or otherwise unlawful or tortious information, data or material or any information, data or material that violates any publicity or privacy rights. Customer will indemnify and hold harmless Genuin against any claims made against Genuin relating to any breach of the foregoing representations and warranties.
	c.	EXCEPT FOR THE WARRANTIES SET FORTH IN SECTION 6.1, GENUIN HEREBY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND TITLE.
7.	Limitation of Liability. EXCEPT FOR LIABILITY ARISING FROM ANY INDEMNIFICATION OBLIGATIONS HEREUNDER OR EITHER PARTY’S BREACH OF SECTION 4, IN NO EVENT WILL EITHER PARTY BE LIABLE FOR (A) ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THIS AGREEMENT OR THE DELAY OR INABILITY TO USE THE SERVICES (INCLUDING LOST PROFITS); (B) ERROR OR INTERRUPTION OF USE OR FOR LOSS OR INACCURACY OR CORRUPTION OF DATA OR COST OF PROCUREMENT OF SUBSTITUTE GOODS, SERVICES OR TECHNOLOGY OR LOSS OF BUSINESS; OR (C) ANY OTHER DAMAGES IN EXCESS OF THE TOTAL AMOUNT PAID (AND PAYABLE) TO GENUIN IN THE TWELVE (12) MONTH PERIOD PRIOR TO THE DATE OF THE CLAIM, IN EACH CASE WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, AND EVEN IF EITHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. THE FOREGOING LIMITATIONS WILL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW.
8.	Disputes. Notwithstanding the provisions of the introductory section above, if Genuin changes this Section 8 after the date Customer first accepted these Terms (or accepted any subsequent changes to these Terms), Customer may reject any such change by sending Genuin written notice within 30 days of the date such change became effective, as indicated in the “Date of Last Revision” date above or in the date of Genuin’s email to Customer notifying Customer of such change. By rejecting any change, Customer is agreeing that it will arbitrate any dispute between Customer and Genuin in accordance with the provisions of this section as of the date Customer first accepted these Terms (or accepted any subsequent changes to these Terms). In the event of a dispute, the parties will first attempt in good faith to resolve such dispute by negotiation and consultation between themselves. In the event that such dispute is not resolved on an informal basis within twenty (20) days, except as otherwise set forth in this Agreement, both parties waive their right to bring a claim before any court and may exclusively submit to arbitration, held in English, in Salt Lake City, UT, by a sole arbitrator in accordance with the regulations of the American Arbitration Association. The award of the arbitrator shall be final and binding upon both parties and may be entered as a judgment in any court of competent jurisdiction. It is the intent of the parties that, barring extraordinary circumstances, arbitration proceedings will be concluded within one hundred twenty (120) days from the date the arbitrator is appointed. The arbitrator may extend this time limit in the interest of justice. Each party shall be responsible . for its own attorneys’ fees and other expenses in connection with the arbitration; provided that the parties will share equally in the fees and expenses of the arbitrator. Notwithstanding the dispute resolution procedures set forth above, in the event of an actual or threatened breach hereunder, the aggrieved party may seek equitable relief (including restraining orders, specific performance or other injunctive relief) in any court or other forum, without first submitting to any dispute resolution procedures hereunder.
9.	Security. Genuin has implemented commercially reasonable and industry standard technical and organizational measures designed to secure the Customer Data from unauthorized access, alteration, use, or disclosure and accidental loss. However, the Customer acknowledges that Genuin cannot guarantee that unauthorized third parties will never be able to defeat these measures.
10.	General. This Agreement shall be governed by the laws of the State of Utah without regard to principles governing choice of law. The U.N. Convention on Contracts for the International Sale of Goods shall not apply to this Agreement. For all purposes under this Agreement each party shall be and act as an independent contractor and shall not bind nor attempt to bind the other to any contract. Genuin will be solely responsible for its income taxes in connection with this Agreement and Customer will be responsible for sales, use and similar taxes, if any. Without limiting anything herein, and except for payment obligations, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action or acts of terrorism, earthquake or other acts of God, labor conditions and power failures. Neither party shall have the right to assign this Agreement, except that either party may assign its rights and obligations without consent to a successor to substantially all its relevant assets or business. No change or modification to (except as provided in the introductory section above) or waiver of any provision of this Agreement will be effective unless in writing signed by both parties. Any notices in connection with this Agreement will be in writing and sent by first class US mail, confirmed facsimile or major overnight delivery courier service to the address specified in the Order Form (for Customer) or in the Service (for Genuin), or such other address as may be properly specified by written notice hereunder. In the event that any provision of this Agreement shall be determined to be illegal or unenforceable, that provision will be limited or eliminated so that this Agreement shall otherwise remain in full force and effect and enforceable.
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