Why Your Small Business Needs Online Reviews Infographic

Now more then ever, it is crucial that small businesses acquire quality online reviews for their business. These reviews must be placed by the customer on crucial review sites for your specific business category. This means that almost all businesses will want reviews with Google, Yelp, and Facebook. Contractor based businesses will want reviews on sites like Angies List and Home Advisor. The types of reviews that our best for your business depend on the category you are in. Through research, Genuin has found that the number one review site necessary for revenue growth is with Google. Google is the most popular search engine in the world. They have properties such as Google Maps, Google My Business, and others that your business must show up on in order to increase consumer confidence in your company. Below you will find our “Why your small business needs online reviews infographic.” You will also find a detailed breakdown of the data presented along with links that will show you even more data should you choose to continue your research.

We at Genuin think that any small business owner will find this research to be of great value. The surveys taken included real business customers across a broad spectrum of business categories. Utilizing this data we hope you will find that this is why we created Genuin. The only SMS based survey system that expands your businesses reach online.

Why We Need Reviews – A Breakdown of the Data:

According to Dimensional Research, 90% of consumers read online reviews before purchasing.

As found by Bright Local in their most recent local consumer survey found that 88% of consumers consider an online review to be as important as a personal recommendation.

Out of all the consumers surveyed, 44% said a review must have been written within one month to be relevant.

This leads us to a important extension of this data. Small business need Genuin to help them consistently gain quality reviews from their customers. These reviews must be spread out across a variety of review channels including Google, Yelp, Facebook, and others depending on your type of business.

How Genuin Helps You Succeed With Online Business Reviews

Dollar for dollar, a Google review is worth more than any other online review. Genuin helps to automate the process of gathering crucial feedback and generating positive online reviews for your business.

The Process:

  1. Customers are sent a quick one-question survey text asking to rate the experience. This survey is taken through customers SMS application on their phone.
  2. Based on the survey response, customers will be separated into three groups.
    1. Promoters
    2. Passives
    3. Detractors
  3. Genuin will request reviews from your customers that fall into the promoters bucket. The passive and detracting customers will be placed into a request feedback in order to improve business bucket. This ensures your business is getting quality reviews and also essential feedback in order to improve your customers experience with your business.

The Benefits of Genuin

The benefits are simple and very effective: improve your business with simple client feedback; increase your online presence with consistent, high valued reviews; and capture new business with a positive reputation on all the main review platforms including Google, Yelp, Facebook, and others.

A recent Harvard Business School study found that adding just one more star in your business rating can give you a 5% – 9% jump in revenue. This is huge for any small business looking to build a stronger online presence and increase revenues.

Genuin Special Offer

We are offering new customers a free month of any reviews from Genuin. You can learn more about our small business packages here. Enjoy the infographic and please feel free to share using the embed code below the infographic.



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By | 2017-10-02T21:10:37+00:00 October 2nd, 2017|Infographic|0 Comments

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